从55度杯看创新环境 扫除“盗版”还需完善制度

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从55度杯看创新环境 扫除“盗版”还需完善制度

近期，一款十分具有创新精神的产品——55度杯，在消费者当中受到广泛关注。从以往的产品上市经验来看，每逢市场出现一个新的产品，跟风者们就会层出不穷，这种典型的山寨现象一直严重影响着我国产品创新的发展，给用心创造好产品的企业造成极大损失。55度杯就是一款走在市场前沿的创新产品，毫无意外的受到了其他商家疯狂模仿跟风，这一现象正说明了55度杯是多么受人喜爱。

造成大规模假冒55度杯横行现象与商家的道德感和责任心也是分不开的，如果说为了追求盗版产品带来的丰厚利润还可以理解，那不负责任地用劣质材料而导致人身健康受到损害就不能原谅了！责任不是天上掉下的馅饼，负责和不负责仅一步之遥。在不良商家眼里，抄袭盗版是一条略带风险的成功捷径，而这个风险受到惩处的概率和代价非常小。

惩处就是规范不负责到负责的刚性保证。惩处严，则管理人员敬畏制度，越来越负责。惩处松，则管理人员视制度为“软柿子”，越来越不负责，管理人员不负责，不良商家就会出没。事实证明：在制度淡薄的地方，工作责任也在低处徘徊，甚至越走越低，从这个意义上讲，完善制度非常必要，既保护了原创设计，又净化了消费市场。

改革开放以来，我国一直在全球的产业链当中扮演着一个制造者的角色，中国制造一直享誉全球。但是随着我国经济水平的提升，急需像55度杯这样的富含创新元素的产品来改变我国传统的市场格局，以便于推动我国从制造业大国向创造业大国的转变。要从根本上实现角色的转变，需要一个很长的时间，这就要求我国的企业要主动发挥创新的精神，勇于设计富含创新元素的产品。然而，一个企业能否在创新的道路上获得长远发展，取决于两个因素：一是创新的能力，企业自身要有体现创新价值的技术。二是保护和鼓励创新的环境，对创新企业是否能够保护、包容，有供企业持续创新的空间。
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